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GB cyclists front #OneInAMillion campaign to enhance ladies’ biking by 1 million by 2020

GB cyclists front #OneInAMillion campaign to enhance ladies’ biking by 1 million by 2020

Laura Kenny, Lizzie Deignan, Sir Chris Hoy, Elinor Barker and Joanna Rowsell Shand are only some of the world and Olympic cycling champions to become listed on a host of ‘real ladies’ in supporting a long-standing campaign which is designed to slim the vast gender biking space to get one million more females on bikes by 2020.

Our latest research demonstrates that two thirds of regular cyclist in Britain are guys (69%), in comparison to nations like Denmark where male cyclists account fully for 47% and female cyclists 53%.

There’s also a disparity that is vast self- self- confidence levels amongst gents and ladies, with over six in ten females (64%) saying they don’t feel confident riding their bicycle from the roadways (26% more than guys) and an identical number claiming that infrastructure (63%) and motorist behaviour (66%) will not cause them to feel safe (17% and 13% more than guys, correspondingly). If these obstacles had been eliminated, data suggest the true potential to grow women’s biking – with 36% of ladies – equating to 9,720,000 – saying they wish to cycle more often. (more…)