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Exactly Why Are Beauty Ads Nevertheless Fetishizing Asian Females?

Exactly Why Are Beauty Ads Nevertheless Fetishizing Asian Females?

K-beauty might be officially mainstream, however the industry happens to be slow to embrace spokesmodels that are asian do not fit the “ideal.” Author Deanna Pai explores.

Asians are experiencing a brief minute, and they are only a few crazy rich. K-pop movie movie stars are actually fixtures that are front-row runway shows during the behest of US developers. Korean beauty is not any longer simply a “trend”—it’s a staple in American women’s routines. And based on the final period’s runway variety report, the fall 2018 shows showcased more women of color—including types of Asian descent—than ever prior to. (more…)